Calm Confidence, Effortless Elegance

The B believes style should be natural and effortless.

By combining modern lines with timeless forms, we design jackets, shirts and trousers for men who take conscious steps.

Each piece is shaped with exquisite fabrics and meticulous details.

He speaks quietly, but leaves a lasting impression.

The B — unpretentious, uncompromising, unforgettable.

Carmine Jacket
Palermo Jacket

Smart Comfort and Timeless Style

In a world full of rapidly changing trends, The B stands out with its simple and confident style.

We design clothes not just for today, but for men who believe that true elegance is simple and effortless.

About Us